NEC Opens 4 ifse Designed Restaurants to Exhibitions

In the existing space, ifse created 4 separate branded catering areas, 30% more seating and a unique catering experience for exhibitors and visitors to dine, relax and close business deals.

The NEC exhibition centre in Birmingham opened it’s doors to the first exhibition, the International Spring Fair in 1976 and since then has grown every year in size and capacity. The NEC now boasts 20 large exhibition halls, 34 conference centres and various outside spaces which together have helped to create the largest exhibition centre in the UK and busiest centre in Europe.

The Problem

As the NEC had grown in size and capacity, the existing restaurants and kitchens had become outdated and over-capacitated. This meant that the catering team could not cater for developing eating habits and ever expanding audiences. After sanctioning an extensive piece of research to “get under the skin…..